Kiramamatchi has cream-colored skin, pink cheeks, and oval-shaped with circular and star reflections. In the anime, she also has turquoise irises. She has blonde hair which she keeps in a ponytail with a light red scrunchie that has a pink star on it. She wears a blue vest with a white scarf, a light blue wavy skirt, purple stockings, and red half-rim glasses.
On Virtual Pets
Kiramamatchi runs the Kirakira Tamamori Shop, and sells clothes and accessories.
Kiramamatchi runs the Jewelry shop. Any piece of jewelry can be purchased, with the exception of 12 that can only be obtained through specific evolutions.
Her name is a combination of Kirakira (キラキラ) (meaning shiny/sparkly) and "mama".